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JCDecaux taps new market with Chennai Metro Train branding

21, January, 2016

Bhawana Anand, New Delhi

The media owning company successfully launches its new unit with lavish brands like Renault and Reliance Trends.

JCDecaux India, one of the finest Indian OOH media owning company, has widen its kitty and demographics presence by acquiring the contract for the exclusive advertising rights for the Chennai Metro Rail Limited's (CMRL). The contract with CMRL has been signed for a decade for the rolling stocks. To kick start with, the company has managed to bring a reputed brand on board as its 1st advertiser i.e. Renault which has taken the metro train wrap, along with that Reliance Trends, a fashion brand has also taken the same media, which was unveiled on 20th January, 2016 at the Koyembedu Metro Station.

This contract has further strengthened JCDecaux's Transport portfolio in India, which includes the exclusive advertising rights of the Delhi Metro Airport Express Line and the Kempegowda International Airport, Bengaluru. Also the company has a big network of 3000 City-lights in Delhi and more than 300 City-Lights in Mumbai.  

CMRL became operational in June, 2015 and currently has 2 Metro Lines spread over 45 km covering 32 Stations: 19 underground & 13 elevated. The two metro lines cover the key locations and intersections in the city with an estimated 282 Million commuters per year with a 5 % traffic growth.

Commenting on the contract, Pramod Kumar Bhandula, Executive Chairman- JCDecaux India says, "We are elated to have been appointed as the media partner for CMRL. We look forward to rolling out the comprehensive media solutions, as part of our plan to build a high-quality media platform for the Chennai Metro."

 

As per the contract, JCDecaux is offering 3 kinds of advertising opportunities at Chennai Metro i.e. exclusive external wraps, internal train branding and complete train dominations with both internal & external branding. Moreover in the future tenders, the company will be a forerunner bidder in acquiring several other display opportunities.

The display opportunity within the trains has been kept unique and balanced in terms of visibility, unlike other metros such as Delhi and Mumbai. As JCDecaux believes that 'Less is More', accordingly Posters, Panels and Stickers- different kinds of display properties have been given inside the train which provides a soothing look to the display and shuns the clutter.      

The media owning company saw this property as a profitable venture, since the city lacks the organized and presentable media whereas metro property being the most compact and organized will attract various multi-national brands as well as local retailers. Also the company sees this project as its 1st step into the new market. As Pramod believes that, the metro media will help them in setting their stone stronger in this capital of south India market.

"Chennai Metro is an important addition to our Transport portfolio in India. The larger than life train branding format moving on the elevated corridor is poised to become a much sought media in a billboard free city. We strive to deliver best services to our advertisers and this media will prove to be a unique opportunityto reach a targeted, receptive and captive audience, which are traditionally hard to reach especially in Chennai", adds Olivier Heroguelle, Managing Director- JCDecaux India.

If you wish to add Chennai Metro Media into your next campaign, Click Here

Tags :  JCDecaux CMRL Metro Media Promod Kumar Bhandula Olivier Heroguelle Chennai Metro

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