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LIC wraps Delhi metro to motivate travellers

14, January, 2016

Saif Sayed, New Delhi

LIC, the largest insurance company in India wrapped the entire blue line Delhi Metro with its creative

In today's time brands want to be seen and heard by as many people as possible. In a quest to achieve this, EG Communication recently executed a campaign for Life Insurance Corporation of India and wrapped the entire blue line Delhi Metro with its creative. LIC, the largest insurance company in India offers a variety of insurance products to its customers such as insurance plans, pension plans, unit-linked plans, special plans and group schemes. This campaign highlighted the 'Jeevan Anand'  and 'Jeevan Akshya VI' Immediate Annuity Plan and made sure the audience catches a glimpse of the creative in blue, white and yellow color scheme.

Transit as a form of outdoor advertising is catching up at a massive level and LIC couldn't have found a better canvas to display itself at. Lakhs of people travel through the Delhi Metro daily hence making it one of the fastest and the surest ways to reach the audience. The campaign made sure that it garners visibility from all those who travels on the blue line running from Dwarka sector 21 to Noida City Centre.

The campaign started from 29th December and is actively engaging audience travelling in the metro.

Tags :  EG Communication DMRC Delhi Metro LIC Transit

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