Saif Sayed, New Delhi
Bright outdoor Media recently executed a much awaited campaign in Mumbai. It was not a brand or a service to put a campaign but the annual Stardust Award function to be premiered on Colors TV. The show is scheduled to go on air on January 10th at 7 pm.
To reach maximum number of people the hoardings were strategically placed at Andheri Chitrakoot, Bandra, Bandra SV Road, Juhu Havali and Bandra Thakrey. All these key places offer a great audience visibility to people living nearby or those who are simply passing by. The hoardings filled with glamorous faces of Bollywood invites people to join them this Sunday and hence block their dates.
"There are many award functions that happen this time of the year but Stardust Awards because of its legacy, big star presence and fair means of awarding makes it stand out from the rest. I have been associated with Bollywood for many years and always look forward to Stardust Awards every year. I hope people watch the show in huge numbers, and I am sure they will, our campaign has tried to do that and I am very positive about it", said Yogesh Lakhani CMD Bright Outdoor Media.