Bhawana Anand, New Delhi
Madison OOH, the outdoor arm of Madison World, adds another big account into its kitty by winning Tata Motors’ Outdoor AOR, for its passenger vehicle business. The agency’s specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch.
Tata Motors has bagged over 51 awards for its innovative marketing campaigns, in the last fiscal year. The Company has evolved as an aggressive marketer with its go-to-market strategy and innovative consumer engagement plans. Taking its marketing strategy to the next level, the Company recently roped in Lionel Messi as its brand ambassador for its passenger vehicle business and will continue to create compelling communication campaigns for the business to connect with its customers innovatively.
With an aggressive product pipeline in place till 2020, the Company is currently gearing up for the launch of its recently showcased hatchback - ZICA. Taking the spirit of innovation further, the ZICA exudes cutting edge design, technology and driving dynamics that will create new benchmarks in the industry and strives to excite its customers globally with the best product experience.
According to Delna Avari, Head - Marketing Communication and Services, Passenger Vehicle Business Unit, Tata Motors, “Madison OOH is one of the most creative media outdoor agencies and we are happy to have them as our media outdoor partners. Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles’ industry with path-breaking offerings and exciting marketing campaigns. With the combination of our innovative campaigns and the immense expertise at Madison OOH, we are sure to stir up the outdoor space with some very interesting visual branding displays.”
Speaking about this win, Dipankar Sanyal, CEO, Platinum Outdoor said, “We feel extremely proud and happy to be associated with Tata Motors. This was one of the most coveted pitches of 2015 and winning it at the end of 2015 gives us greater impetus for an excellent 2016. With our planning process and use of planning tools, creative thoughts and efficiency in buying we were able to demonstrate the value that Madison OOH brings to the table.”