allaboutoutdoor.com Bureau, New Delhi
Madison Media appoints Anita Bose as Chief Operating Officer, Madison Media Plus. Anita will be responsible for driving the Delhi office and delighting its existing set of clients.
Anita, a hard core media agency professional, has a rich and diverse media experience of over 20 years, out of which she has spent 13 years at WPP media/Group M agencies (Business Director at Mindshare, General Manager on Team LG and General Manager, MEC North). She has also worked for Starcom Media Vest as Exec. Vice President of Vivaki Exchange and FCB Ulka and McCann Erickson. She regularly teaches at management institutes and is a Guest Faculty at Indian Institute of Mass Communication.
“It is an honor to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara, together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client & industry needs – known to provide services that set industry standards”, says Anita about her new journey.
Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted that Anita Bose will be leading Madison’s Delhi office. I have known her to be a very able administrator with a consistent track record of delivering Client delight. Today, business cycles have shortened, Brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”
Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015. The Delhi office has won key accounts of Snapdeal, OYO Rooms, PepperTap, Viber and Cricbuzz.com in 2015.