Saif Sayed, New Delhi
With new TV channels launching every month and more television shows being made, the need to reach to people with the content has become stronger than ever. Therefore to get seen and be heard about anything new on TV, all mediums to attract the audience are put to use. One such integral medium which guarantees audience reach in huge numbers is outdoor advertising and this is what a ZEE TV show ‘Janbaaz Sindbad’ has aimed at. Executed by Bright Outdoor, the show which premiered on the 27th of December on Zee TV did a blanket campaign all around Mumbai. Key locations such as Andheri, Chitrakoot, Bandra SV Road, Juhu and Mahim displayed hoarding of the show to garner maximum audience visibility.
Janbaaz Sindbad is a fiction fantasy tale of a sailor, who fights evil to maintain peace and harmony in the world. With a new storyline, state of the art visual effects and a novel face, the show arrives with a fresh entertainment factor to break away from the clutter of the existing mundane shows. The creatives used are very subtle and unique to create an impact on the viewer and successfully manages to not look like just another show on TV. Some creatives are cutouts of a mythical dragon and the protagonist creating a depth in the hoarding which stands out as the billboard.
“We have executed outdoor campaigns for Zee TV in the past and really appreciate their taste in shows and a professional attitude towards promotion of their products. GEC’s are constantly evolving and experimenting to cater to the taste of the audience today. Zee has always maintained their brand value and it is a joyous experience to work with them. I am excited to see the show on ZEE and wish the team all the best,” said Yogesh Lakhani , CMD, Bright Outdoors.