Bhawana Anand, New Delhi
Clear Channel Mudra has been rebranded as Ignite Mudra. It is a `Through The Line’ communications agency with a special focus on brand solutions through OOH, Promotions and Retail marketing. In a complex marketing environment where iconic brands have acknowledged the power of the experiences and engagement, this agency will help ‘Ignite’ it’s clients’ presence across these touch points.
Ignite Mudra will continue working with the clients of erstwhile Clear Channel Mudra which includes – Bata, Budweiser, Clinton Health Access Initiative, Dunkin Donuts, Godrej, Healthkart, Honda, ITC, Michelin, Patanjali, Pepsico, Puma, Reliance Jio, Snapdeal, Sony, Telenor, Vodafone and Worldwide Media.
Additionally Gour Gupta, CEO at erstwhile Clear Channel Mudra and former CEO at Platinum Outdoor, has acquired Clear Channel India’s stake in the Joint Venture which has been rebranded to Ignite Mudra. An outdoor industry veteran with more than two decades of experience, Gour has a rich experience in building organizations in this space.
Commenting on this venture, Gour said, “It is an exciting time to be a part of the marketing services industry. The success we have achieved as Clear Channel Mudra has given me the confidence to take the next step in our growth journey. Along with the team, I am excited at the prospect of what lies ahead for Ignite Mudra. We have already begun initiatives in emerging areas like sports and youth marketing. I would also like to express our gratitude to our clients whose faith in us has been a key driver of our success. Also, we are where we are today because of the team that has contributed to our success and has grown along with the organization.”
While talking about the rebranding, Gour expressed, “Ignite Mudra is a future ready organization, being ‘digitally enabled’ seems to be buzzword that is thrown around when actually it is now a part of the basic hygiene checklist for any organization, as has been the case with Ignite Mudra. We are here to ensure that we deliver brand solutions that solve our clients’ business challenges in the most effective and efficient manner possible.”