Bhawana Anand, New Delhi
Posterscope agency has initiated two senior level strategic placements recently. Fabian Cowan who was instrumental in the initiation and building of Brandscope India into its current avatar as has now been realigned as head of Posterscope India. Additionally Charanjeet Singh Arora from Rapport Outdoor, has joined the group as Head of Brandscope and will spearhead national operations of Brandscope and drive it to the next level in its evolution as a brand.
The new professional added to the agency, Charanjeet is a well respected professional with a diverse professional background spanning 22 years in industries such as courier services, radio, Television and outdoor was last working at Rapport outdoors as AVP. With and MBA and Masters degree in applied economics Charanjeet brings with him the depth and respect required for the new vision the group is focusing on.
On his new responsibility Charanjeet shared, “I have viewed Posterscope as an agency which has a defined plan and a purpose. The leadership team at Posterscope reflects the core values that I myself associate with and believe in. I am excited about this opportunity and know that I will be given the space to express myself and contribute handsomely to the objectives of the group”.
Fabian who has been with this group from more than 5 years now, spoke about his new role and said, “I believe a new and changing out of home ecosystem requires an equally new approach. The consumer has established his/her intelligence, and our clients too are aware and suave expecting only the best; given this we need people who are in sync with this intelligentsia, there is no place for mediocrity and the recent structural alignments reflective of this new approach will continue to be visible in the future”.
Haresh Nayak - MD Posterscope India and Regional Director Posterscope Asia Pacific added, “I am delighted to welcome both charged professionals into their roles at Posterscope Group. We are always on the lookout for the right people who can share our vision and partner with our clients to create Pioneering OOH solutions. ‘Both Fabian and Charanjeet are highly respected professionals with a value and belief system that is a rarity. I believe that the new age consumer and our clients will be served with a new brand of out of home and team Posterscope will be leading this change from the front”.