Saif Sayed, New Delhi
Jagran Solutions, a leading brand activation agency that provides brand activation & experiential marketing solutions executes the ground activation of adidas’s newest range of footwear ‘Boost’ at Koramangla Indoor Stadium Bengaluru during 15th – 17th October 2015. The activation was a precursor to adidas’s association with Bengaluru Marathon held during 18th Oct. 2015.
The main objective of the activation was to create awareness for Boost range: the latest from adidas. The other objective was to raise awareness about healthy running. This was achieved by providing Gait Analysis & Foot Diagnosis to people who participated in the marathon & came at the booth. This was done by special equipment that were brought for conducting these tests. The other engagement was a selfie contest at #boostbengaluru. Participants were asked to guess a target time for the run & post their pic at the promotion hashtag. The winner stands to get a pair of Boost running shoes.
“We were entrusted with the responsibility of design & execution for this project and the end result has not only been appreciated by the participants but also the client. Executing this in less than 48 hours shows the execution capability of Jagran Solutions. The structure came out as a highlight of the expo”. Said Pawan Bansal, COO, Jagran Solutions.
Representative from the Adidas Running Business unit said, “The execution was handled very well in terms of the finish and adherence to timelines – the concept was brought to life with excellent finishing of the mirrored acrylic wall. End Consumer Engagement at the pavilion was excellent, with the Foot Scan setup that was arranged by Jagran Solutions, as well as space-efficient setup of the gait analysis. The “Get your Target Time clicked” activity saw over a thousand direct impressions and many more social impressions”.
Over-all 8000 people hit the booth during the 3 day activity & 3000+ people participated in the contest.