Prabal Poddar, New Delhi
Seeing is believing. This is the new slogan by dairy products manufacturer and marketer Mother Dairy. As the festive season is approaching when the demand of such products is at its peak, Mother Dairy has launched a massive outdoor campaign not just to promote its range of products but also re-establish the faith of consumers in the brand challenged with several questions on purity, authenticity and quality.
The company has used the slogan to invite consumers to their nearest Mother Dairy plant through and SMS and personally witness the Manufacturing process. The whole campaign has been executed by MOMS. Along with various other media options the brand has also incorporated Eg Communications to decorate the Delhi Metro on the blue line that runs from Dwarka to Noida/ Vaishali.
The dark, appealing metro wrap has been creatively designed to ensure the quality and highlight the long relation the brand has had with the public of Delhi-NCR. Testimonials of women and regular Mother Dairy consumers along with their quote and area they belong have been used to give strength to the idea.
“With the festive season around beginning with the navratras it is a key time for Mother Dairy. Their campaign which not only promotes the brand but also ensures the audience of the purity of products is one of the major campaigns by the brand and Delhi Metro is must for promoting such a campaign. We are thankful to MOMS and Mother Dairy to select the blue line metro for their campaign,” says Praveen Gupta, Eg Communications.