National Stories

Metro turns Blue with Hike

08, October, 2015

Prabal Poddar, New Delhi

Hike, India’s own cross platform online instant messaging platform has taken the online communication experience a step further by introducing a new feature of group calls that allows the user to make a conference call with hundred users at a time.

The messenger with near about 10 million users is known for its innovative campaigns like ‘create emoticon contest’, to add interesting emoticons designed by users. This time an OOH campaign has been executed by the company to promote their latest development.

Along with many traditional formats, Hike in association with Eg communications has also plastered a metro train in the Line two of DMRC which runs from Jahangirpuri to Huda City Center. An attractive blue metro wrap decorated with images of a gang of girls gossiping on the phone, covered the entire metro from outside, Inside panels also displayed Hike advertisement to give a continuous recall.

“Hike is a proof of India’s expertise and strength in online communication arena. We are privileged to be a part of a campaign promoting such a brand,” Says Praveen Gupta, Director, Eg Communications.

Tags :  Hike Messenger OOH campaign Eg communications DMRC Delhi Metro Transit Praveen Gupta

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