Saif Sayed, New Delhi
The first ever ‘Monsoon Shopping Festival 2015’ held at Mumbai Airport from 30th July till 12th September 2015 proved to be a prosperous shopping extravaganza. HTC India and Monster.com, the title and the associate sponsor of the festival respectively, engaged the travelers by showcasing their offerings at dedicated experiential zones inside the terminal. The festival served as an indulgent opportunity for the Mumbai Airport travellers to shop unlimited and a chance to win a smartphone from HTC. The festival contest received an overwhelming response from the travelers with over 17,000 participants taking part in the draw. The engaging participation came from all major retail outlets & food joints giving the festival a huge boost.
The shopping festival lured the travellers through various communications placed throughout the airport which includedformat signageto well branded raffle coupons, passengers were drawn to the festival at all points.
“HTC is a global leader in mobile innovation and design. We aim to bring brilliance to life to our consumers in its best potential manner. The shopping extravaganza serves as an indulgent opportunity for the HTC customers. The winners will be awarded stunning, HTC Desire 526G+. The excellent opportunity of endearing a powerful device absolutely free has grabbed lot of eye balls and footfalls at the Mumbai Airport.” - Manu Seth, Senior Director Marketing, HTC, South Asia.
Times OOH strategically contrived this campaign to turn it into an astounding interactive platform between the brand and its users. The campaign was carved out to achieve maximum public engagement.
“The first ever ‘Monsoon Shopping Festival’ has witnessed a great response with hundreds of entries coming in daily at the Mumbai Airport through the contest. The festival has provided a platform for HTC India to connect to its customers & engage with them at a higher level while it has given the customers a delectable opportunity to interact with the brand and win exciting prices. Thus creating a win-win situation for both the brand and the buyer. Furthermore, we look forward to bring similar exciting festivals to help brands connect with their desired target audience.” - Arghya Chakravarty, CEO, Times OOH.