allaboutoutdoor.com Bureau, New Delhi
For the last couple of weeks, Sony Entertainment Television has rolled out a slew of outdoor campaigns in UP and DelhiNCR promoting its latest television soaps ‘Dil Ki Baatein’, ‘Reporters’, ‘Mahabali Hanumaan’, ‘Indian Idol Junior’, ‘PK movie’s Premier’ and ‘Surya Putra Karan’. Having a varied target audience for all the different shows and varied timings, including prime-time, the television channel had placed the ads at spots which caters to a large generic audience of all age groups in 6 cities of UP as well as Delhi NCR.
Y Not Media Services executed the campaign and claims that the campaign was placed in 17 premium malls of DelhiNCR and Gurgaon for the effective promotion. A mixture of media vehicles including bus shelters, in-metro advertising and 17 major DMRC stations were used for the same. the campaign was also implemented in 6 cities of UP involving billboards, unipoles, bus shelters and Gantries.
Sony Television has launched new and unique shows and we are over-whelmed to be selected as the OOH partners to create the awareness for the launches. The strategy has been to display and build impactful visibility at selective locations in UP and Delhi NCR at key locations using different advertising mediums. This time also we have executed the campaign seamlessly and we are confident of doing the same in future,” says Deepak Singh, Director, Y Not Media Services.