Abhinav Mohapatra, New Delhi
CashurDrive Marketing seems to be on a partnership spree for the last few months, post Meru Cabs and Kings XI Punjab last month, the company has recently announced a strategic partnership with Crayons Advertising’s Amber OOH. The communications agency that started in 1986 specialises in creative, digital, media buying, events, and OOH through its verticals; Melon media, Ultraviolet Digital, Jade events and Amber Out of Home. Amber OOH, the outdoor media wing of Crayons Advertising has LIC, Fortis, Zen Mobile, FDDI, IREO among a few others as its clients.
“This is the best thing to happen for both of us. CashurDrive will bring some freshness to the whole mix of things and can leverage our existing setup for best results for our clients and in-turn we also get to benefit from the mutual experience,” says Kunal Lalani, MD, Crayons Advertising.
According to CashurDrive the partnership between both the agencies can turn out to be an accent for the outdoor industry introducing innovative branding solutions and new business opportunities. While Amber will bring in its long drawn experience in the industry, CashurDrive will bring in its expertise of traditional and transit OOH advertising to the table.
Raghu Khanna, CEO and Founder, CashurDrive is all set to initiate the venture by assembling Amber OOH as their MIC (Men In-charge) and will be looking after complete traditional media wing. He says that this is a very exciting time for the brand to be associated with an established group. “We look forward to deliver quality work across the verticals and growth this company to the best of it’s potential,” he adds.
CashurDrive has been specializing in Transit Media advertising for the last 6 years in 24 cities in India and Singapore. The agency provides premium branding solutions like Golf course Branding, Airline Branding, Airport Buses as well as cab branding and has been working with brands like Jindal Steel, Adidas, Reliance communications, L’oreal, Vodafone, Fitness First, TOI, HT, Zee Cafe, Subway, Star World, Strontium, Star Movies and Sunburn.