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Kings XI Punjab ropes in CashurDrive as its OOH advertising partner

05, May, 2015

Abhinav Mohapatra, New Delhi

Kings XI Punjab, one of the leading cricket teams of IPL 8, based in Mohali, Punjab has roped in CasshurDrive as the official OOH advertising partner which will be handling the entire outdoor media solutions for the IPL team. This is the second time that Kings XI Punjab has partnered with CashurDrive for OOH advertising during the IPL season, as it had done last year as well. Being a non-traditional outdoor advertising agency, CashurDrive focuses mainly on vehicle wraps and recently landed a partnership for cab advertising with Meru Cabs.

“We are excited to announce our renewal of relationship with team Kings XI Punjab. CASHurDRIVE believes that Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. It was a wonderful experience working for them and we are very optimistic about team’s victory this time” says Raghu Khanna, CEO, CashurDrive.

A conventional OOH campaign has already been up showcasing few team members and creatives that read ‘Roar with a Thousand Lions’, ‘Hear a thousand lions roar’, ‘Play. Win. Roar’ and ‘The Lions are Home’. The communication is targeting ticket sales, displaying dates of the matches and links for online booking portals like Kyazoonga and Bookmyshow along with the brand logo and a tagline ‘Live Punjabi, Play Punjabi’. Interestingly all the OOH displays, whether mall advertising, traditional billboards or cab-wraps, have all the partners and sponsors.

CashurDrive claims to provides complete outdoor solution and has authorized rights for advertising on leading cab fleets like Meru and Mega Cabs. Nitesh Nagpal, Business Head, CashurDrive believes that the association is just because of their hard work which turned up into reassignment. “We are very pleased to seize the opportunity once again and look forward for the same association in upcoming years as well,” he adds.


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