Abhinav Mohapatra, New Delhi
CashurDrive Marketing, the transit media advertising company, who specialise in vehicle wraps across 24 cities in India and Singapore has recently announced its collaboration with Meru Cabs to explore prospects of transit OOH media advertising. Headquartered in Mumbai, the 7 year old cab company, one of the first to launch metered ‘Radio Cab’ in the country, has a foothold in 21 cities in the country and claims to have a base of more than 5 million customers.
“We believe in-transit OOH format, which we started in 2008. It has a great value offering to marketers as this is the only OOH media which can be tracked in terms of performance. With this collaboration with CashUrDrive, we are looking forward to further expand this format and continue to add value to OOH industry," says Siddhartha Pahwa, CEO, Meru Cab Company.
According to a report by IMARC (International Market Analysis Research and Consulting) Group in 2013, the total market for transit advertising in India is expected to grow at a CAGR of 22 per cent in 2013 to 2016. The market research firm also suggested that the total share of transit media in the Indian advertising market is expected to increase from around 33 per cent calculated in 2012 to around 45 per cent by 2016.
Raghu Khanna, CEO, CashurDrive, says that the collaboration offers a one stop solution for airport cab advertising across India. “We are very exultant with the collaboration and looking forward for a great business ahead with Meru Cabs. We view this as a chance to offer unique advertising opportunity to potential clients by providing elite space for Cab Advertising across India.”
“I am really glad that we have bagged the exclusive rights for Meru Cab advertising. It`s a great responsibility to deliver exceptional branding solution complementing the fleet popularity," says Nitesh Nagpal, Business Head, CashurDrive.
Apart from its core criteria of transit media advertising, CashurDrive also claims to provide 360 degree advertising solutions to its clients with innovative media options. Meru on the other hand has scaled to a fleet of 6000+ cabs in the last 6 years, with 1800 cabs in Mumbai, 1400 in Delhi, 900 in Hyderabad, 1500 in Jaipur, 100 in Ahmadabad and 200 in Chennai.
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