allaboutoutdoor.com Bureau, New Delhi
Divine Solitaires that claims to be India’s first and only loose solitaire brand has rolled out an outdoor campaign in Mumbai with the communication ‘ Because the Brightest is the Best’. The company operates both as an online buying platform as well as an on ground store-franchise model as the outdoor campaign communicates that the brand is available at 103 select jewellers across 61 cities in the country. The brand that was launched in 2006 recently partnered with its 100th retailer and claims that it gives an edge to their partners with the kind of product that they deliver.
Bright Outdoor has executed the campaign for Divine Solitaires across large format billboards at high traffic areas of the city. The outdoor campaign is aimed to drive top of mind recall for customers who are interested in the brands exclusive hears and arrows cut diamonds and also are interested in checking out designs, prices and buying solitaires online. Interestingly, the imagery that has been used in the campaign, highlights a diamond earring shining bright to further convey the message that goes with it.
“Bright Outdoor has implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and perfect execution to ensure that the brand receives maximum impact,” says, Yogesh Lakhani, CMD, Bright Outdoor.