iD Fresh Foods, the packaged food brand that claims to be known for its ready to cook batters and heat and eat readymade foods has launched its first ever outdoor campaign. The communication of the campaign is simple, displaying the product offerings such as idli and dosa batters, chutneys and ready to eat foods. According to the brand, the campaign required an extensive research for profiling its core target audience and target areas.

Accord Advertising has executed the campaign using prominent Mupies in Weppia Whitefield International Tech Park, hoardings on Cambell road and Mysore road along with a few bus shelters. According to the brand the Mupi at ITPL has beautified the road divider with the clear colourful creative and adds to the area at night due to lighting at night.

PC Musthafa, CEO, iD Fresh Foods, says that it is a very proud moment for the iD team as it rolls out its first outdoor campaign in the city. “Our strategic approach towards the implementation of this campaign was aimed at communicating to our consumers that we are serious about our role as their assistant and that we care deeply about the way we make our products for them,” he adds.

On similar lines Latha G, Head Marketing, iD Fresh Foods comments that one of the best innovations done was the road divider at EPIP which was an ignored piece of land with wild bush growing all around it. “It was adopted, cleaned and maintained by the Accord team and we at iD are happy that we have bought in a complete feel of freshness to this patch of land with our beautiful creative.”