allaboutoutdoor.com Bureau, New Delhi
With the Indian economy showing signs of improved business and consumer confidence, global media agencies peg the growth of ad spends in India to be more than 12 per cent in 2015. Against this optimistic background, the commercial capital of the country is all geared to turn into a meeting hub for the corporate world and the advertising & signage industry from January 16-18 for Media Expo 2015 at the Bombay Exhibition Centre, Mumbai.
More than 75 brands representing leading companies in signage, point of purchase, advertising, printing, retail & shop displays, visual merchandising, etc., from India and abroad are confirmed to take part at India’s largest advertising and signage show.
Creating a professional trade and networking platform, Media Expo Mumbai will cater to the diverse communication and marketing needs of ad agencies, media planners, art directors, event managers, brand managers, and business houses. It will cover a vast product showcase reflecting improved design, functionality and technology in the areas of signage machinery, signage & POP signs, signage raw materials & inks, retail signage, indoor and outdoor advertising solutions, printing machines, and LED signage & displays, etc.
Apart from the new launches and innovative product displays, Media Expo this year will bring focus on several ‘Green Solutions‘ such as non-adhesive environment friendly fabrics, eco-solvent printers, self adhesive fabrics, eco-friendly wall papers, die-less digital finishing, digital heat transfer technologies for garment application, 100 per cent aqueous non polluting print technology as well as breathable, washable, fire retardant, dry-strippable, bio-degradable and compatible with eco-solvent, UV & Latex machines wall coverings and more.
Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding remarks, “The expanding consumer market in India is drawing interest from global brands, as well as changing the way domestic companies market themselves. The advent of new media and marketing platforms will require ad agencies and businesses to invest in constant innovation to better engage with consumers.”