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Pioneer Publicity strengthens its inventory base in Pune 

19, December, 2014

allaboutoutdoor.com Bureau, New Delhi

Pioneer Publicity has consolidated its presence in Pune by winning the display rights on 1,000 bus queue shelters and 1,500 buses for three years. The OOH firm now caters to almost all areas of Pune, guaranteeing unparalleled visibility and Return on Investment for out-of-home campaigns.

Pioneer won the ad rights post an open bidding called by Pune Mahanagar Parivahan Mahamandal.

Pune has shown a lot of promise as a lifestyle destination and has attained significant importance in media plans of agencies as well as advertisers. This development not only strengthens Pioneer’s robust asset base, but also provides them access to a newer, diverse clientele.

Commenting on the win, Sunil Vasudeva, Director, Pioneer Publicity, says, “At Pioneer, we believe that true leadership status in Indian OOH can only come about if we continually focus on extending and upgrading our network. This win demonstrates the firm’s continued focus on developing impactful media in the transit space.”

Vasudeva continues, “Pioneer shares excellent rapport with large agencies across the country and this move has been largely applauded by our advertisers and agencies. Our aim would be to continue offering innovative and professionally integrated OOH services to brands.”

Tags :  Pioneer Publicity Pune Mahanagar Parivahan Mahamandal Sunil Vasudeva

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