Aarti Chhabra, New Delhi
Further fortifying its presence in the Bangalore OOH market, Pioneer Publicity has recently won the exclusive rights of advertising at six skywalks in the Southern metro for 20 years. The OOH firm won the rights through an open tender floated by Bruhat Bangalore Mahanagara Palike (BBMP).
This tender includes different formats available throughout the passages such as gantries, pillars and so on, both inside and outside the skywalks.
These skywalks fall in prime locations such as NR Square in front of the BBMP office, Domlur traffic signal next to Shantisagar hotel, Marthahalli traffic junction, Richmond Road near Baldwin Girls College, near Yeshwantpur Railway Station – towards Total Gas station, and on Mysore Road near Gopalan Mall.
In an official communiqué with allaboutoutdoor, Sunil Vasudeva, Director, Pioneer Publicity, has confirmed the news and says, “We are extremely pleased to have procured the rights on these properties. All the skywalks are strategically located in the city at premium locations.”