Aarti Chhabra, New Delhi
Flipkart left no stone unturned to create buzz around its ‘Big Billion Day’ sale, which took place on October 6, 2014. The online retail giant launched a marketing campaign to announce the sale across Delhi and Bangalore. The 360-degree campaign comprised a varied media mix of which outdoor formed a significant part. The outdoor campaign was executed by Laqshya Solutions.
The Out Of Home campaign was executed using as much as 70,000 square feet of branding space at main arterial routes, high traffic zones and key touch points in Delhi and Bangalore. The campaign resonated with consumers because of the large displays and feisty visuals.
Elaborating on the campaign Atul Shrivastava, COO, Laqshya Media Group, says, “We were honoured when India’s e-commerce leader Flipkart approached us to work on what has been their biggest, boldest campaign ever. Since this was such a crucial campaign for the brand, we took great care in formulating and executing a plan that would create a powerful impact. The very fact that there has been a tremendous reaction from consumers and the media alike makes us feel like we have definitely accomplished Flipkart’s brief of doing something novel and dramatic.”