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Airtel wooes Rajni-fans by partnering with Kochadaiiyaan

29, May, 2014

Aarti Chhabra, New Delhi

Wish to chat live with Kochadaiiyaan director Soundarya Rajinikanth? Here is a chance. Bharti Airtel Limited recently partnered with the much anticipated movie, the partnership package comes with the telecom company's special products and services for customers that will enable them to enjoy exclusive movie content and give them an opportunity to talk to their favourite stars.

As part of the tie-up, Airtel has launched a range of exclusive products and services to cater to the needs of its customers and Superstar fans. For the first time ever, RC299 Airtel 3G data recharge coupons were available as Kochadaiiyaan 3D lenticular collectibles with five different Rajinikanth images. The telecom major has also launched a Kochadaiiyaan special super pack with free hello tunes, wallpapers and a 3D lenticular key chain. What's more, customers also got a chance to chat live with Soundarya Rajinikanth on Airtel Talk2Me.

To make noise, a high-impact experiential OOH campaign was executed in Chennai, in line with the high-tech treatment of the iconic movie. The campaign is executed by Madison Media Plus.

To give the customers a glimpse of the 3D animated movie, the agency innovatively used lenticular billboards at Nungambakkam and Parry's.

One could observe a steady stream of surprised onlookers standing near the billboards as well as people driving past slowing down to catch a glimpse of the superstar's lenticular visuals and clicking pictures with their mobile phones.

The partnership was in line with the company's strategy to partner with the finest in the industry to offer the best to its customers. The campaign is a perfect case of two icons joining hands to create that extra delight for their set of audiences!

Please note :Madison Media plus would like to express a special note of thanks to both our media partners Metro Multimedia and Prakash arts pvt. Ltd .

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