allaboutoutdoor.com Bureau, New Delhi
Clear Channel UK has recently initiated period of rapid expansion for its premium digital OOH brand ‘Storm’. The company has added three new hand-selected London sites, scheduled to launch on the 10th of August in Lambeth, Billingsgate and Shoreditch. These three new sites are accelerating Storm’s expansion, which began earlier this year as part of Clear Channel UK’s major digital expansion, boosting the iconic digital presence in South and East London and complementing a comprehensive offering in the West and North of the capital. The additions bring Storm’s current portfolio to 20 units, 19 of which are in London, with further sites to be announced soon.
The Billingsgate screen is located in front of Canary Warf which is one of the busiest spots and reached out to a large traffic that travels from East London to Docklands, the City and Central London, as well as residents of the Tower Hamlets area. This site features the ‘fish scale’ design which appears to shimmer in the wind, paying homage to the famous Billingsgate Fish Market nearby.
The Lambeth Palace Road screen, located next to Lambeth Palace and in close proximity to Westminster and Parliament, which brings a digital large format opportunity to the area between Vauxhall and Waterloo, targeting Southbank and the London Eye, has been developed in close partnership with Lambeth Council and Guy’s and St Thomas’ charity as part of an effort to enhance the urban environment. The Lambeth Palace Road site features a unique wooden design which is one of the first of its kind in the UK. The site incorporates a planting system and walkway designed in conjunction with the Old Paradise Yard, a project led by Eat-Work-Art which regenerates old spaces into innovative community spaces for creative people.
Storm’s Shoreditch screen, located in the heart of East London on Shoreditch High Street, targets traffic flow towards Liverpool Street and offers advertisers the opportunity to reach young and trendy urbanites in the area. Close in proximity to the station and bordering Bethnal Green, Brick Lane and Spitalfields, the new site will encircle fashion and socialising hotspots in Shoreditch as well as Boxpark the Tech City and pop-up mall.
“We’re delighted to be launching the latest London Storm sites in Billingsgate, Lambeth and Shoreditch. I’m particularly proud of our collaboration with Lambeth Council and Guy’s & St Thomas’ charity to revitalise the area. Storm is the UK’s most flexible and creative digital Out of Home media owner and these are the first of many announcements, as we will be rapidly expanding our nationwide network soon,” says Aimee McKay, Managing Director, Storm.
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