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Best of 2013' 30 Outdoor campaigns of note

January, 2014

Aarti Chhabra, New Delhi

It's already that time of the year - everyone will pull out their lists and countdowns. So why not revisit some of the better work coming out of advertising agencies, in 2013? Let's start with a quick dekko of the Outdoor work that caught my fancy:

1. Bauaa Hawa Mein by 93.5 Red FM & DDB MudraMax - OOH- To connect to the listener, live studios were set up at three different locations of the NCR. RJ Raunac along with the Bhagra Pop Singer Daler Mehandi did the entire show Live from a radio booth mounted on a billboard at Rajouri Garden on 29 January 2013.

2. HUL's advertising on 'rotis' at the Kumbh Mela - One promotion that stands out is Hindustan Unilever's 'Roti Reminder' for its Lifebuoy soap brand. The country's largest consumer products firm, along with creative agency Ogilvy, has partnered more than 100 dhabas and hotels at the mela site to serve rotis that are stamped with "Lifebuoy se haath dhoye kya?"

3. Network Media Solutions paints words onto water for Idea- Network Media Solutions created a system of displaying moving text and images using falling drops of water, thus creating a kind of virtual billboard that appears to be hovering in mid-air.

4. DDB Mudramax OOH creates a big bang for 'Mahabharat' though OOH.

5. Frooti- Posterscope India in association with Parle Agro splurges cities with 'Frooti'.

6. Big RTL Thrill- A path breaking innovation by MOMS to promote the new show Fear Factor Darr Se Takkar. As a part of the campaign, cut outs of moving snakes have been hung from cantilevers at various junctions, and snake pits created at key bus shelters with battery operated snakes moving inside a glass enclosure.

7. DDB Mudra Mumbai and Adventure 18 urge Corporate India to step Outdoors - Window Washers, dressed up in adventure gear, were sent down office buildings located across the city of Mumbai. In a sight worth a watch, mountaineers, rock climbers and para gliders descended on to buildings across the city.

8. Mattel Toys along with Hyperspace India make a BIG impactat India's first-ever Toy Fair: Kids India 2013.

9. Mc Donald's- Milestone Brandcom boosts McDonald's 'Pakka Indian' brand proposition through integrated, innovative OOH programs to delight consumers.

10. Kissan- Kissan Ketchup, the brand from the house of Hindustan Unilever along with its agency Lintas Initiative used an innovative device to connect with its TG out-of-home.

11. RoshanSpace highlights the Power of Out Of Home Advertising with 'Billboard Talking'.

12. Nokia Lumia 920- a simple but a high visibility campaign by Lintas Initiative.

13. Milestone Brandcom rolled an exciting OOH campaign to promote the launch of the series '24' on COLORS.

14. ABP News- ABP News, along with it OOH agency Milestone Brandcom rolled out an extremely innovative campaign to establish brand identity.

15. Uninor- Storyboard Brandcom creates special Independence Day Billboards for Uninor.

16. Sony TV- MOMS sets grand outdoor stage for Jee Le Zara.

17. Neeru Emporio- Hyderabad's Rajiv Gandhi International Airport wears a new, glamorous look this August, thanks to the stylish avatar the Neeru's Emporio campaign has given it. The campaign is executed by Laqshya Solutions.

18. P-OOH conceptualizes a vast outdoor campaign for Zee Bangla.

19. Ideazfirst - Cabrand helps Star TV connect with their viewers using Taxis in Kolkata.

20. Maruti Suzuki Stingray- Laqshya Media Solutions creates nationwide buzz for Maruti Suzuki Stingray launch.

21. Reliance Communications- Kinetic partners Reliance Communications for an eye-catchy innovation in Rajkot.

22. DLF- a simple campaign by Havas Media Active that not only educated the target audience on the company's value proposition but also prompted them to engage with DLF.

23. Ultimate Discovery- a simple but a high visibility campaign by BatesChi.

24. Apex Integrated Marketing rolls an exciting OOH campaign to promote Sahara Q Shop's foray into Kitchen and Home Appliances market .

25. Zaira Diamonds say goodbye to Sachin with the help of Sky Ads.

26. Blenders Pride Fashion Tour OOH campaign by Platinum Outdoor adds a splash of glamour to Hyderabad International Airport.

27. Times OOH wishes a radiant "Happy Diwali" to Mumbaikars!

28. Innovative twist by Medimix- Medimix, the Ayurvedic Face Wash took in an innovative new twist, included the women audience as brand ambassadors of the product. The creative of the campaign showcases the features and image of the face wash product and in the midst of it highlights a mirror where women can see their own faces. Prime Market Reach, OOH agency developed the campaign.

29. Live hoardings invite Kolkata to Jhilik's wedding! - By DDB MudraMax, Kolkata.

30. Skoda turns Gurgaon Metro into a high speed billboard.

Hope you liked the collection here. Did I miss out any obvious big ideas of 2013? Do comment in.

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