National News

CashurDrive executes road show for Snow City in Bangalore

March, 2013

Aarti Chhabra, New Delhi

CashurDrive has undertaken a road show as a part of an OOH activity for Snow City (Amusement Park),
in Bangalore, Karnataka. The OOH activity has been promoting the Snow City (Amusement Park) -. The primary objective of the activation has been to leverage footfalls at the park.

A road show has been planned to cover the entire Bangalore City.

Raghu Khanna, CEO, CashUrDrive commented about the OOH activity saying, "We suggested the roadshow to client keeping in view the campaign TG and idea. 100 cabs assemble was done for first time in India."
Pravin Dubey, Sales National Head, Easy Cabs, "It is pleasure to work with cashurdrive and snowcity. It was the first in India roadshow of 100 taxis was executed."

For the record, CASHurDRIVE is India's first on-vehicle, environmentally friendly, cost effective approach of marketing products or services in a professional, highly visible format. It is the first company to introduce on-vehicle advertising where the car owners are paid for carrying advertisements on their cars.

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