National News

Clever and creative use of Escalator branding by Vodafone

February, 2013 Bureau, New Delhi

Bates Landscapes in association with CashurDrive Performed an Escalator Advertising Campaign for telecom major, Vodafone at GIP Mall, Noida.

As a part of the campaign, the agency in association with CashurDrive used 67 steps on the escalator with different hairstyles and at the end of the escalator was the brand message: Vodafone Made for You Offers. As the steps kept escalating the hairstyle kept changing.

India is by far the most active and competitive market in terms of tariff plans, schemes, offers etc. To offer something special to its loyal customers across India, Vodafone has come up with Vodafone Made for You Offers - an Offer for every one.

All you need to do is dial 121 from your Vodafone Mobile and get it. 121 allows customers to get their best offer across the following product types Local, STD, SMS,VAS and Data. Vodafone's 121 service is equipped to customize offers to its customers based on their usage.

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