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Vibgyor manages the launch of limited edition range for the Fiama Di Wills

December, 2012

allaboutoutdoor.com Bureau, New Delhi

Vibgyor Brand services carried out the launch new limited edition of Fiama Di Wills aqua pulse in association with the Lonely Planet. The launch took place on 17th November 2012 and will be followed by the activation for the same till the mid of December 2012 covering five malls in Delhi, NCR. The launch saw the unveiling of new range by Bollywood star Kunal Kapoor and VJ Juhi.

The highlight of the launch was visually attractive and a unique 20 x 20 yacht set up which had on display the new Aqua pulse products, gaming zone and a photo op zone highlighting the amazing features of the products like rejuvenating, refreshing and adventurous.

The Yacht set up was made keeping the adventure and water sports in mind which goes with the look and feel of the product.

The rationale behind the launch was to create an interface where the TG can come over, experience the product and its features themselves, have one to one interaction with our trained promoters regarding the nitty-gritty's of the products on offer.

The emcee and promoters encouraged people to come to the set up and experience the features of the products through demonstrations. Live demonstrations were given to people in an interactive way.

Plasma was placed inside the setup where the TG was asked to play the game "Sailor of the Uber Cruise" which was a motion sensing game. Variants of the soaps and face wash were given to the winners as free bees. In addition to this a photo op zone was created where the TG were given different props and were getting their pictures clicked which were directly uploaded on the facebook through a tab. Instant photo printout were given in branded photo jacket.


The launch turned out to be a great success and since the set up was a yacht, which saw the launch of all new limited aqua pulse range by Fiama Di Wills therefore we had a huge turnout of people.

Speaking on the occasion Dhruv Kalra, Director Marketing Vibgyor said "the challenge was to conceptualize an activity which highlights the rejuvenation positioning of Aqua Pulse along with the adventure connect from Lonely Planet tie up. The perfect solution was the Aqua Cruise - a huge luxury speed boat which is placed at the atrium of malls across and is absolutely impossible to miss. The magnificent set up attracted huge crowds who experienced the brand in an innovative and exciting manner"

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