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OOH preference will change from arterial to residential, from malls to local

- Karthi Marshan
Chief Marketing Officer, Kotak Mahindra Group

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Outdoor Media Special

Ambient Media

Campaign by The Hindu let corporate men woo Hyderabadi taste buds...

The 9 day campaign in Hyderabad effectively centred their motivational communication through 300 Residential DOOH screens....

Tanya Singh

November, 2017

Transit Media

CashurDrive partners with Uber for exclusive branding...

Available in 30 plus cities in India, the fleet has agreed to provide a platform of 3-4 lacs vehicles to the agency for monetizing purposes....

Aarti Pahwa

January, 2020

Digital OOH Media

"The technology is getting smarter": Neo@Ogilvy's Simon Wong on the potential of digital-o...

The digital-out-of-home (DOOH) advertising industry is gaining momentum as marketers find new and creative ways to target consumers....

Bureau

August, 2017

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