Taxi advertising is a highly effective medium to target mass audiences cost effectively. It can support a city based or nation-wide campaign; it also works as a stand-alone medium or, as part of a large media campaign .
Until now, to advertise on a vehicle it had to be permanently & expensively sprayed. This did not lend itself to private vehicles. Therefore only public transport, company vehicles and trucks had adverts on them.
New technology has allowed high quality vinyl graphic images to be placed easily and cost-effectively on cars; from panel ads to complete " wraps " of the vehicle. These images are removable, replaceable and do not damage paintwork, but actually protect it!
A taxi advertises wherever it goes. It has direct access to areas where advertising is not possible, restricted or just too expensive. Advertisers can reach their target audience on the outside and inside of the taxi, by placing a promotional message on the taxi.
The taxi keeps moving through the city the entire day. This enables your message to span a wide geographic area and varied targets. In the process, makes your message mobile and flexible.
The customer inside the taxi just has to sit and wait for his destination to come. This wait can be as long as hours sometimes. This provides an excellent opportunity for an advertiser to reach the customer in a relaxed state of mind with a lot of time for him to concentrate on your message. Advertisers can also place their company literature or brochure for the customer to go through. This can have an attached form for registration, order booking or any offer as well. Hence, this medium can also become a source to gather potential client’s database.

Various formats in taxi: