Rail advertising reaches out to a large number of audiences- from daily commuters to leisure travelers, from sleeper class passengers to first AC travelers. It is a powerful medium that not only targets travelers but also those accompanying them. It offers longer dwell time aiding recall for your brand.

It is an important advertising medium as rails are popular mode of transport amongst Indians. The ads inside the trains and at railway stations have longer exposure period. Passengers inside the trains spend hours in it and therefore are able to retain the brands by repeated viewing and reading. People waiting at railway stations also view and read the ads again and again. Thus they also grasp the ads quickly.

The various ways of advertising through railways are: