The metro has redefined the public transport system in Delhi. It has opened up a new avenue for masses to travel and for advertisers to reach the masses! Metro advertising can reach all demographic successfully and give your campaign the exposure it requires.

Metro stations are very big and offer multiple advertising opportunities. The metro trains also have exciting opportunities for the advertiser to explore. Moreover, there is a lot of idle time while waiting for the metro or the destination to come. This provides the advertiser an excellent opportunity to connect with the target audience at a time when they are free to concentrate on the ads. Thus, the message is easily read, understood and registered during this time.

Metro has high reach as it is fast and economical and is preferred by many people as their medium to travel. They use it regularly to commute from one place to another and thereby, watch the same ads repeatedly. Leading to better registration of the ad and hence a better recall.

Formats in bus advertising: