Buses go where people go - where they live, shop, work and play. The strength of the bus as an advertising medium is its constant ability to find a crowd. Bus advertising provides great street-level reads to a commuting audience throughout metropolitan areas. As buses slowly cruise city streets, your message can be seen by both pedestrian and vehicular traffic on this large transit media. Bus Advertising is unavoidable, and has huge impact .

A bus is always on the move making your message reach more and more people. Many buses follow the same route daily which increases the frequency of the ad campaign. Bus advertising is particularly effective for communicating with the masses. There is no wastage of ad spent since the bus moves through the city and circulates in the desired region.

Formats in bus advertising: