Auto Rickshaw advertising is a highly effective medium to target mass audiences cost effectively. It can support a city based or nation-wide campaign; it also works as a stand-alone medium or, as part of a large media campaign .
Until now, to advertise on a vehicle it had to be permanently & expensively sprayed. This did not lend itself to private vehicles. Therefore only public transport, company vehicles and trucks had adverts on them. New technology has allowed high quality vinyl graphic images to be placed easily and cost-effectively on cars; from panel ads to complete " wraps " of the vehicle. An Auto Rickshaw advertises wherever it goes. It has direct access to areas where advertising is not possible, restricted or just too expensive. Advertisers can reach their target audience on the outside and inside of the Auto Rickshaw, by placing a promotional message on the Auto Rickshaw.
The Auto Rickshaw keeps moving through the city the entire day. Each Rickshaw travels about 100-200 KM’s a day.This enables your message to span a wide geographic area and varied targets. In the process, makes your message mobile and flexible. People keep their eyes on the road and that's where they see your ads as they drive.The message stands a good chance of an average of 18 hours of exposure every day. To reach the exact target audience,a zone wise selection of area is possible. Rickshaws are generally washed and cleaned daily unlike other modes of public transport.
Advertisers can also place their company literature or brochure for the customer to go through. This can have an attached form for registration, order booking or any offer as well. Hence, this medium can also become a source to gather potential client’s database.

Various formats in Auto Rickshaw: