With tourism reaching heights, airport advertising has become indispensable for any marketing and advertising program. People from all over the world meet at airports, businessmen and tourists, celebrities and everyday people. It is viewed as a gate to the world and a daytime and night time centre of attraction – not only for passengers. Hundreds of people travel from one city to other, from one country to another daily and airport advertising is the most effective way to catch them.
Air travel in India is virtually poised to take off into a higher orbit on the back of an open skies policy, entry of several new airlines and a drastic reduction in fares which is spurring Indians to opt for air travel. People from all walks of life are indulging in air travel now-a-days. Therefore, apart from being a powerful tool to reach frequent business travelers and upscale leisure travelers, airport advertising has emerged as an efficient way of reaching diverse consumers all in one location.
Airport Advertising caters to an assorted audience psychographic , which can all be targeted separately in accordance with the brand requirements.

The main categories are as follows: