Before you commence reading this article we would like you to remember your last plane journey. How exactly did you utilize your time during the journey?
Reading..? Working..? Sleeping..? Talking..? Or just looking around..? A mixture of all these would be the most likely answer. But in spite of doing such varied activities you sure did get bored. Now imagine your responsiveness to an interesting ad that comes across you at this idle time. The brand is definitely able to register itself strongly in your mind. The uncluttered advertising is able to reach you in a contained environment with limited distractions.
Yes… we are talking about in-flight advertising. It delivers to a captive audience .While the passengers are inside the flight, their attention does not get diverted. The ad exposure time is also fairly longer in an airplane than any other media and so is the registration quotient of the target.
The reduction in air fares has encouraged people from all economic strata to experience air travel. Thus reaching any demographic target audience has become easier through airline advertising. It also caters to an assorted audience psychographic, which can all be targeted separately in accordance with the brand requirements.

The main categories are as follows: