Waste
disposal bins, are a public waste collection
facility built on roads, markets and junctions.
These bins which were an unpleasant necessity
on the Delhi streets have now evolved into
a very effective
advertising
opportunity
for marketers. A dustbin not only creates
strategic advertising space but also reflect
social responsibility of keeping the environment
clean.
A bin full of colourful posters and panels
is definitely preferred. They not only add
to the ambience but also make the dustbin
and its surroundings look cleaner.
These bins offer large format display opportunities
in place of dirty garbage dump and are an
opportunity well utilized. They are essentially
visible from 3 angles, which directly increases
the reach of your ad. Thus, an advertiser
can not only display up to three creatives
of a campaign
on a single waste bin but
also provide eye level
visibility
from three
angles as well.