Traffic Media Advertising
With the people spending more and more time commuting and waiting at the traffic signals, traffic media advertising is the new format that is making place in the advertiser’s media plan. From traffic signals to traffic islands to control booths etc, traffic media has created ample opportunities to reach your audience while they are on the road.

Lots of companies are making use of this excellent medium to convey their brand message effectively to audiences through catchy innovations. Like putting up LEDs flashing live headlines to update the consumer or just using a backlit box for extended night visibility . Ads on the red light are sure to be seen and registered while the audiences wait at the traffic light.

The different formats of Traffic Media Advertising are:
Red Light:
 
The LED screens are sponsored by advertisers to display news headlines or time, date, weather etc. You can also have back-lit boxes or frames supporting your message.
   
Traffic Islands:
 
Traffic islands are essentially present at high traffic intersections. They are extremely visible from all angles, making it an ideal space to advertise.
 
   
Traffic Control Booths:
 
Traffic control booths are usually present on the road sides and are highly visible to all those who pass by. You can advertise through posters and reflective vinyl that shines in the dark.
   
Traffic Cones:
 
Traffic cones on roads used to separate two-way traffic, provide an exciting advertising space.
   
Divider:
 
You can advertise through reflective vinyl cards which make your ad visible during the night. These ads are inescapable to the eye as they are placed successively throughout the road.
   
Checking Barriers:
 
The checking barriers used by the traffic controllers can be branded with your ad. The halt at these barriers gives enough time to advertisers to let their brands penetrate in the minds of the people passing by.