Social advertising is the ideal medium of advertising that helps contribute to the society as well as reach your audience. You can advertise on tree guards and sponsor maintenance of roadside landscapes. They not only add to the cleanliness of the roads but are also well received by all those who see them. Social advertising has two main formats; Tree guards and landscaping.

Tree guards are closed circular metal fences that protect the trees planted on the road dividers. Advertisers often use reflective posters to display their ads on them. They are an effective medium of advertising and reach a large number of audience everyday. They are best used as directionals leading a consumer to your store in the vicinity.

Landscapes are the triangular garden like areas merging two lanes. Advertisers often sponsor the landscaping and maintenance of roadside surroundings. This not only reflects on their social responsibility towards the city but also adds to the beautification of the surroundings.

The advertiser is able to reflect his social and moral attitude towards the society while advertising on tree guards and landscaping. The audience is always more receptive to brands reflecting social responsibility in their advertising.

The display area on the tree guards and landscapes is very limited. Hence, it is best to use only your company logo or name instead of long text messages. These will instantly be recognized by your consumers and breed brand recall .