The bus shelter is no longer a functional piece of architecture, designed to keep you out of the wind and rain. It has now evolved into a designer marketing opportunity and an advertiser ’s delight.

The advertiser’s conscious efforts to enhance outdoor as a medium, has resulted in a joint initiative by the New Delhi Municipal Council NDMC and JC Decaux, the pioneer advertising company in Europe, to install smart bus queue shelters in Delhi over a period of time. These world class bus shelters are replete with modern signage, telephone booths, fluorescent tubes on the roof to illuminate the surrounding area. Their universal design is the first step towards bringing the Indian outdoor industry closer to the global standards.

These bus shelters are installed in most prominent locations in the centre of New Delhi such as Connaught Place, Janpath and other main arterial roads. Advertising on these bus shelters will not only give your brand visibility on the prominent areas of Delhi but also share the pride to be associated with this premium media format.

The unique design of these shelters support exclusive creative executions that can get your brand message closer to your audience. You can have response modules, interactive features and countless other innovations that can be executed on these shelters due to the proximity to the consumer. This has taken the Indian outdoor industry a step closer to the global outdoor industry in respect to the
street furniture .