Public utility, as the name suggests, is a public toilet facility built on roads, markets and junctions to facilitate convenience to people. This has now evolved into a very effective advertising opportunity for marketers. Companies build and maintain public toilets in busy areas to serve the dual purpose of social responsibility as well as advertising. These utilities offer large format display opportunities to fill the void of billboards that are not allowed in Delhi.

Public utilities are great for targeting pedestrian and vehicular traffic. They offer eye-level advertising and hence are visible from far off places as well.

A public utility can support upto three creative executions depending upon how it is built. They can not only display three different messages on the same space but also be visible from three different angles to maximize visibility for your brand.

While drafting a creative for a public utility, take into account the time for which the ad will be observed. This may vary from 3 seconds to a few minutes depending on the location of the utility like on the main road or in a busy market area.