Catch
your audience on the move!!
Advertisers are extensively using pole kiosks
to reach their audience while they
are out of home, whether on the roads,
exhibitions or trade fairs. It is an outdoor
medium that supports consecutive message
display with affordability. Advertisements
of this sort are constantly before the
eyes of observers on the streets, be it
vehicular or pedestrian. Kiosks are placed
in a sequence of poles that allow for repetitive
advertising and hence result in higher registration
.
The kiosks are automatically lit by the
lighting on the pole above them but you
can also use specially designed
back-lit
box type kiosks for greater
visibility
.
Pole kiosks can be effectively used to
advertise a local shop or store in the
vicinity of the pole. They can be even
used to give out store directions using
arrows to lead the prospect to your store.
They enjoy a quick turnaround time, that
is, they can be changed in a short span
of time. They offer flexibility with respect
to creative applications and ad content.
They even support complete flow of communication
of a particular
campaign, being a string
of information, right from introduction
to benefits to contact information that
can be placed sequentially on successive
pole kiosks.
Compared to the billboards these kiosks
are very small in size, so the message
has to be to the point and legible to
fast moving traffic. It should not exceed
more than 3-4 words per kiosk and be spread
over to 2-3 consecutive boards or kiosks
if it is long. Campaigns using 3-5 consecutive
boards should have some consistency and
must appear and communicate as a single
campaign.