We drive past them everyday. They seem like they are popping up everywhere. It doesn't matter what city you drive into or what highway you drive down, you will see them. You will even catch them at the busy arterial routes with in the city. They are good for tourist information and for informing you of an upcoming business. Or just reminding any about the age old product! They are the hoardings that that grab your attention during the leisurely drives.

An advertising hoarding is a large outdoor signboard found in places with high traffic such as cities, roads and motorways or on sides of buildings, aiming to show large advertisements to pedestrians and drivers. Used on construction sites, new building developments or temporary fencing in city centers and roadsides, hoardings are large format advertising structures that may even run a few meters long.

Hoardings provide continuous advertising around the clock. You can't turn them off, surf away, or toss it in the garbage. Millions of commuters see hoarding advertisements on a daily basis. But the best advantage is that you can control your market area, choosing locations coming into and leaving your specific target audience .