Amidst
outdoor advertising media, there is nothing
like a GANTRY-an arch that bears your message
prominently. A “Gantry billboard”
means a billboard fixed to an overhead structure,
usually spanning a road. It is a double-sided
structure, therefore offers the
advertiser
the option of
advertising
to either side
of the traffic.
Gantry as a medium of advertising is
highly advantageous because it attracts
the attention of your potential buyer
that too within a span of few seconds.
Gantries may also display useful directional
information and hence they are difficult
to miss! They deliver high impact
and
allow for an effective long term presence
in the market due to their prominent positioning
and large display size.