Increasing traffic has resulted in construction of numerous flyovers in the city. This in turn has amplified the opportunities of an advertiser to reach his prospective target audience .

Flyover/ bridge safety panels, just as the name suggests, are inside panels, built for increasing safety while travelling on the flyover. They could effectively be used as an advertising space. Since flyovers are used by scores of people everyday, advertising on it has become an important part of a client’s outdoor strategy. They offer large format successive display opportunities, with a close viewing distance. It should be kept in mind that the audience would be moving past the display at an average speed of about 30-50 kmph therefore text and copy should be legible enough so that it can easily be read from the vehicle.