Community Branding

Community branding often referred to as neighbourhood branding, is advertising in a residential society or locality. This personalized medium has many advantages for you to benefit from. You can use it to reach a specific target audience or use it while launching your brand in a particular area. Community branding is the marketing tool you can use to reach exactly whom you want to reach with minimum waste. Not only does this medium lend visibility to your brand but also enjoys repeated brand exposure.

Community branding can have various formats, which you can utilize to gain visibility . These can be chosen depending upon the objective behind the campaign and the audience that is being targeted by it.

The various formats can be:
Colony Entry / Exit / Gate Panels:
  These signs are an effective form of continuous advertising that are generally facing the feeder roads and hence extend your advertisement’s visibility to all people passing by those roads as well. Thereby, serving a dual target audience base.
   
Security Booth:
 
You can place posters or panels on the security booth. People usually take note of it while entering or passing the gates.
 
   
House Signs:
 
The way to various houses and lanes inside the colony are guided by house signboards which make for an apt advertising space to reach multiple audiences as these signs are often used to locate houses.
   
Small Shops:
 
You can place posters, panels etc on the local shops present in colonies. Your ad is bound to enjoy repeated exposure as these shops are visited frequently by many residents, as they cater to their daily needs.
   
Play Park Branding:
 
All communities have play parks that are visited by one and all. You can brand benches, swings, dustbins, etc in the park. You can also use formats such as flags, inflatable etc that are sure to attract attention.
   
Seasonal Displays:
 
Festival celebrations provide an excellent platform to advertise by sponsoring events, distributing product samples, literature or even putting up a demonstration kiosk.