It is advertising that can't be turned off and is essentially projected at eye level. Offering massive reach and scope, bus shelters are amongst the most widely used outdoor mediums . Following bus routes along major city thoroughfares and penetrating residential neighbourhoods, they can deliver mass exposures or they can be targeted to reach a specific audience. Bus Shelters are the important public utility in any city that have always been used by the advertisers to their benefit.

Bus shelters are great for targeting pedestrians and passing motorists because they are placed on heavily traveled streets with lots of potential readers. Covering the entire city comprehensively with a stop at every few kilometres, they reach consumers where they live, work, shop, eat and play, that is, just about everywhere! This provides advertisers to cover their target audience like no other medium by using a bus shelter.

They are a great on-the-street extension of print campaigns . However since they are placed parallel to the road the message should be crisp and to the point and preferably visually communicated.