With expressways booming close to the capital boundaries, a toll booth is one place that can’t be ignored by the advertisers. Catering to scores of people each day, a toll booth is a unique touch point to catch your customer. This is particularly because toll booths are compulsory stoppages. Your target has to stop and make payments. Thus, your ad gets a minimum of 20-30 seconds of exposure time.
A toll booth ad grabs the person when he’s stationary and waiting for his turn to come. While standing in queue, the eye definitely moves to look at the barrier, screens and posters around the booth. The ads can be placed at an angle visible from all directions and lanes. Hence, providing strong brand registration.

Also, the expressways are used regularly by commuters. This leads to repeated brand exposure to that audience which generates better brand recall. This also makes this medium apt to support teasers and long campaigns.

The various ways of reaching out to the audiences using toll booth advertising are: