A stadium is one of the best medium to reach mass audiencesthrough outdoors. Cricket, hockey or football- all games are close to us, Indians. People watch these matches in stadiums or on television, as live matches or as highlights. They even see them as shots in news or just read about them in the newspaper. Mode may be any but it is always beneficial for the advertisers . He is able to put across his message in the minds of the viewers anyhow.
While in the stadium, spectators are so attentive towards the field that they are bound to register your ads well. The added advantage being, reaching millions of people, who are watching the telecast on television and reaching them again and again during the repeat telecasts. Stadium ads have the unique feature of extending the visibility to television. Hence, providing much longer exposure than the live match in form of highlights, repeat telecast thereby increasing its shelf-life. They also have continuous exposure as the match goes on for hours; and are continuously visible both on ground and on television.

Opportunities in a Stadium: