Mall culture in India is growing with an incredible pace. Just a few years back, people had to make a choice among shopping, movies or hanging out on a holiday but with emergence of the new age malls, all these jobs can be performed simultaneously under one roof.
People are spending more time out of their homes making malls one of the most frequented places drawing continuous foot traffic. With the popularity of malls growing by leaps and bounds, advertising in malls has also caught the fancy of advertisers.
Mall advertising can break the barriers of traditional advertising by extending campaigns beyond just directory panels to dramatic sky murals, street teams and events, Food Court programs and more..!
Mall signages reach an affluent group of shopper demographic and can be ideal to increase brand awareness and introduce new products and services. It puts your message in front of millions of shoppers each year while allowing them to reach their consumers in a pedestrian environment at a time when they are receptive to the advertising messages. Thus, with a strategic mix of formats, mall advertising can capitalize on reaching consumers in a buying frame of mind and is the perfect way to impact consumers right when they are about to make their final purchasing decisions.
The mall retailers find this opportunity very lucrative as it stimulates impulse purchases and enables advertisers to display special offers like sale or a new product. These ads have high visibility since they are delivered face to face, in most cases at eye level with mall shoppers and stores making it impossible for consumers to miss.

Opportunities in Mall Advertising: